seedtrace
The seedtrace team

Seedtrace – as you may have known it – has officially ceased its operations as of June 2026. We have transfered our software to KoRo, including our long-standing payment tracing project with its supplier Koa in Ghana.

Ana and Katharina, the founders of seedtrace

A note from the founders

After seven years of working to make food supply chains more transparent and accountable, seedtrace is entering a new chapter: our technology has transitioned to KoRo. For us as founders, this feels like both a goodbye and a continuation, because the platform will live on where, we hope, transparency can shape products, decisions and relationships across a whole business, its supply chains and beyond.

Our first major tracing project with Koa in Ghana, verifying direct payments to thousands of cocoa farmers, is part of this transition. Koa is now a supplier to KoRo, and both companies intend to keep using the software together to make payment flows and value distribution more responsible and visible. With time, we hope for the system to become a shared open-source infrastructure, collaboratively developed and continuously improved by a broader ecosystem.

If there is one thing we have learned, it is this: systems designed as one-sided extraction tools will only reinforce the imbalances they claim to solve. Looking ahead, we hope to see supply chains move towards more integrated models built on long-term partnerships rather than purely transactional approaches. In that context, technology can be a crucial bridge that enables informed, fair and conscious decisions. This is why we still believe in the motto we started with – and in the work on the ground that inspired it in the first place: from seed to shelf, from human to human.

Looking back, what stays with us most are the relationships: conversations in farming communities, hours spent with customers and producers, workshops with suppliers and partners. The willingness of so many people to build something better together has shaped seedtrace from day one, and it will continue to shape whatever comes next.

While we all stay curious about what the future holds, you can be sure that we will continue to challenge the status quo and dedicate our time and hearts to changes in the system that put people and planet first.

To everyone who has been part of this journey – our team, customers, partners, producers, investors and many supporters beyond that – thank you. Thank you for your trust, your curiosity, and your belief that global supply chains must become more transparent, accountable and, ultimately, more human.

We are incredibly proud of what we have built together over the last seven years, and excited to see where it goes next.

With gratitude,
Katharina & Ana

Want to stay in touch? Please do! Here is how you can reach us

mail@anaselina.com
Ana Selina Haberbosch

Ana Selina Haberbosch

kathy.elisa.davids@gmail.com
Katharina Elisa Davids

Katharina Elisa Davids